Emergency Management – General Topics

General Emergency Management Posts and Threads – those not in our highlighted categories

Safer Rooms*

We prefer the term “safer” rather than “safe” – a Safer Room (TM) in an office (or perhaps even a home, school, or other business) is one where people can go to during any shelter-in-place event or incident and they will be safer than they would be at their normal work/residence/school location. Safer Rooms are not as elaborate or expensive as “Panic Rooms” (although Panic Rooms are generally designed with the same features as Safer Rooms, except for one critical aspect: they usually do not have a second way out – an emergency exit). Safer Rooms should be designed to have some very specific features, which make them more conducive for a number of people to shelter-in-place – or even “conceal” themselves during an active assailant attack (i.e., provide both cover and additional safety, plus the option to escape away from the threat) – all at the same location within a building. One other critical goal for a Safer Room is to be available for all types of sheltering-in-place Hazards – so people know to go to the same place, regardless of the threat that requires a shelter-in-place action. Just as one would use the fire stairways – and not elevators – for a building evacuation due to fire, chemical spill, gas leak, etc., they should utilize Safer Rooms for tornado warnings, blizzards, hail storms, etc. in addition to being the location they should choose if they cannot evacuate safely from an active assailant on-site or to go to, if there is an active shooter on or near their facilities campus (outside of building). There are very real differences between a “Lockdown” – when the active assailant is right there, and a “Secure and Hold” when the threat is nearby. Follow the instructions of emergency management and public safety officials as to what to do, and absent any intelligence (or conflicting intelligence), go with what you determine is best for your own personal safety.

We recommend using a small symbol on a removable magnet to indicate which are the Safer Rooms. This would be known to the staff only (and communicated on demand to visitors, as needed) and should be consistent to all of the work locations so that staff who visit other locations know what to look for. During a Lockdown, if Safer Rooms are used to “Hide” or provide Cover/Concealment, once all the people have evacuated into the Safer Room, the last person takes the symbol magnet off, so that anyone else (like a threat actor) does not know this is a Safer Room. Everyone inside needs to follow their organization’s Lockdown protocols as to when to end the use of the Safer Room and what to do next.

Safer Rooms should:

  • Have a second way out. This might be a conference room with two doors (ideally an interior one where the doors are in different hallways, leading to building exits). If it is a storage room in the middle of the building, explore if it can be retrofitted/reconstructed with a second exit-only door (no handle on the outside). Make sure to follow all local building codes, including ADA compliance for egress equipment and door sizing. The further you can move yourself and others away from the threat, the better.
  • Have solid walls and a lockable solid door – so that someone from the outside cannot easily see in or get in. Small windows on the door should have a curtain or some other device to block inward view quickly. This helps provide Concealment.
  • If possible, have the room built with reenforced walls and confirm with architects/building designers that it is one of the better places to be, in terms of the structural supports of the building against severe weather threats, for example. Have large items to block walls and doors (such as cabinets or tables). This helps provide Cover. Also small items to throw at an attacker (like staplers, trash cans, etc.) if necessary.
  • Have a light switch to turn off the lights – it helps to have the room number marked on the light switch, so you can let emergency responders know where you are located.
  • Have at least one working power outlet, power strips, and a number of chargers and cables for cell phones
  • Have a landline (or VOIP) phone – in case cell service is spotty or poor. This also provides a way for first responders to communicate with you.
  • Have a laminated signal page with green on one side and red on the other to either slip half-way under the door or post in the exterior window – use only if instructed by your leadership or first responders (via your communications devices, not from someone “shouting out” commands in the hallway) – the green side up (or out) indicates everyone in that room is okay, the red side indicates urgent medical/health emergencies exist in the Safer Room.
  • Have some bottled water and sweet snacks – people might be in this room for a while and need to take medications or have low blood sugar, etc.

If the room has a window and is on a floor where someone could escape the room through that window, have a device to break the window (a hammer, for example) if the window does not normally open enough on its own to let someone exit. While these rooms are not the best for All-Hazards Safer Rooms, due to the hazards which can come from the window breaking during the threat, they still need to be outfitted to help support a second way out for evacuation.

*Safer Room is a trademark of York Drive, LLC. Used with permission. Barton Dunant can help you design your crisis action plans, make recommendations for Safer Rooms and provides table-top and functional exercises for your organization to test your plans. Learn more about starting a crisis action plan by clicking here.

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FEMA releases research report, “Improving Public Messaging for Evacuation and Shelter-in-Place”

In April 2021, the Federal Emergency Management Agency (FEMA) released Improving Public Messaging for Evacuation and Shelter-in-Place: Findings and Recommendations for Emergency Managers from Peer-Reviewed Research. The purpose of this research report is to provide emergency managers with:

  • Findings on public understanding and decision-making for evacuation and shelter-in-place protective actions.
  • Recommendations for improving public messaging to inform the public about risk and to increase compliance with instructions to evacuate or to shelter-in-place.

Some key recommendations to emergency managers include:

  • Understand the potential impediments to action and take steps to address these barriers in advance.
  • Make evacuation decisions easier by only issuing mandatory evacuation orders.
  • Provide residents and tourists with multiple ways to know if they are in a zone under an evacuation order.
  • Use multiple, authoritative messaging channels that include photos or links to other visual information about the hazard and encourage individuals to share this information with friends and families.
  • Provide frequent updates with information that can reduce the stress of the unknown related to evacuation.

Although this literature review identified similarities and differences in attitudes and behaviors related to multiple types of hazards, the largest set of research is associated with hurricanes. The research team acknowledges more research should be conducted on little- or no-notice incidents, such as wildfires, earthquakes and tornadoes, as well as manmade emergencies such as chemical spills.

Read the full report on FEMA’s website, in its “Planning Guides” resource collection.

(Source: FEMA)

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Free Crisis Communications Training

Federal/State Free Training

Centers for Disease Control’s Crisis & Emergency Risk Communications Training https://emergency.cdc.gov/cerc/training/index.asp

FEMA IS-42: Social Media in Emergency Management Course https://training.fema.gov/is/courseoverview.aspx?code=IS-42


https://www.coursera.org/lecture/humanitarian-communication/preventive-crisis-communication-challenges-CWbPQ


Crisis Communications Flyers and blog items

https://www.dhs.gov/sites/default/files/publications/fbi-crisis-communications-trifold-reference-guide.pdf


World Health, O. (2005). Effective media communication during public health emergencies : a WHO field guide / Randall N. Hyer, Vincent T. Covello. In. Geneva: World Health Organization. https://apps.who.int/iris/handle/10665/43477


Association of Risk and Crisis Communication – Code of Ethics. http://www.association-rcc.org/international-arcc/code-of-ethics/


Duke University Crisis Communications Plan – https://today.duke.edu/showcase/emergency_plan/


Ready.gov Crisis Communications Plan – https://www.ready.gov/crisis-communications-plan


https://www.forbes.com/sites/tjwalker/2012/01/26/handling-the-media-during-a-crisis-media-training/?sh=2cb4aae44280


Cision’s Crisis Communications team material: “Monitoring A PR Crisis: How a Proactive Approach Benefits Your Whole Enterprise” & Uber Case Study


Have any other suggestions to share? Please post a reply below… Thank you!

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Crisis Communications

Barton Dunant has workshops through our own course, on the elements of a Crisis Communications Team – as organized by POETE (Planning, Organizing, Equipping, Training and Exercising). This will help your organization build or refine your Crisis Communications Team Plan. We also have a series of increasingly complex exercises for your Crisis Communications Team.

The FBI has a great checklist for before, during and after an incident, for Public Information Officers (PIOs) to help with Crisis Communications. We have included a free download link to it.


SalesForce.org free set of tips on e-mailing crisis communications messages, for non-profit organizations.

Want to learn about some really bad examples of Crisis Communications?

2022

A piece from The Washington Post.

A piece from television station KOAT from Albuquerque, NM


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2021 Reading List

Here is what we are reading in 2021:

  • Shall We Wake the President?: Two Centuries of Disaster Management from the Oval Office by Tevi Troy
  • Three Seconds Until Midnight by Dr. John J. Walsh Jr.
  • Call Sign Chaos: Learning to Lead by Jim Mattis and Bing West
  • Sitting Pretty: The View from My Ordinary Resilient Disabled Body by Dr. Rebekah Taussig
  • Finish: Give Yourself the Gift of Done by Jon Acuff
  • If It Bleeds by Stephen King

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DHS S&T’s Social Media Guidance Planning

The Department of Homeland Security (DHS) Science and Technology Directorate (S&T) Social Media Emergency Management (SMEM) Guidance Tool (SMEM Guidance Tool) is an easy-to-use tool designed to support emergency managers (EMs), public information officers (PIOs), and others working in crisis communications with the development of planning materials for SMEM operations. The SMEM Guidance Tool is free and provides potential users a simple, step-by-step line of questioning to create plans to improve SMEM operations within their organizations. It is automated, web accessible, and mobile to enhance usability for practitioners, who often have limited time to dedicate to SMEM planning and operations efforts.

https://www.dhs.gov/science-and-technology/social-media-guidance-planning

DHS S&T released the existing SMEM Guides (Social Media Business Case GuideDigital Volunteer Program Guide, and Social Media Plan Guide) in a PDF format as a resource for SMEM practitioners. The SMEM Guidance Tool builds on the existing DHS S&T SMEM Guides (linked below) and provides users with a more robust and user-friendly experience in creating planning materials for SMEM operations. Users can create a Social Media Business Case and Digital Volunteer Program with the tool. The feature for completing a Social Media Plan will be integrated by the end of 2019.

Visit the SMEM Guidance Tool at smemguidancetool.org

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2020 Reading List

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How Emergency Managers use telecommunications today

We think the world of Emergency Management has expanded almost exponentially – as it relates to the use of telecommunications devices both by the public to connect with Emergency Services; and also by emergency managers to connect to responders.

We’ve come a long way from the rotary phone days where 911 might have been your only option and you called your responders out on pagers. SmartPhone apps, text alerts and social media are just the tip of the iceberg and the upcoming FirstNet phone system dedicated to responders has the promise of interoperable communications – which started from the 9-11 Commission.

Let us know how your department or agency is leveraging telecommunications for both public information and responder accountability.

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